I. Double check your facts and figures.
II. Does it flow? Make sure your sentences and paragraphs are not too long and stick to the point.
III. Can you condense it any further? Quality, not quantity, is key to an engaging, interesting post.
IV. Is it easy on the eye? Use a readable font and include paragraphs. If your post is on the longer side, consider including sub-headings.
V. Lastly, take a short break. Make yourself a fresh brew or check your emails. When you come to give your post a final read before pressing “publish”, you will have a fresh pair of eyes.