Copywriter for website: if you are looking to hire such a person, then there will be questions that you will want to ask them. The relationship with your copywriter goes both ways, and this means that there will be questions they will need to ask you, too. Having the answers ready will save a lot of time and possible confusion.
Your brand is one of the most important things a freelance copywriter needs to know about before they start writing. This matters whether you are selling a product, offering a service or even setting up a charity. To learn more about you and your brand, your website copywriter will need to know what makes your company special. There should be one unique selling point that makes you stand out from anyone else who is offering something similar. The copywriter will also ask about your values; what motivates you to do what you are doing? What code of ethics do you operated by and why? One of the reasons this is important is because it will help the copywriter to formulate copy that will appeal to an audience that shares these values. Closely related to this will be the benefits you offer to your customers. What will they gain from being in business with you, from buying your products or supporting your cause? A good copywriter also wants to know your story; what has brought you to the point you are at currently? Your history is closely linked to your values and how you see your future. By being able to incorporate this into their work, a copywriter can build a lasting relationship between you and your audience.
These are just some of the questions that I ask prospective clients at Jo’s Proofreading and Copywriting in order to get to know their brand better. If you are looking for a copywriter for website content that really gets to know you, then visit https://www.joproofreading.com/.