Copywriting for small business owners does not stop as soon as your website is up and running. There are a number of other ways in which a professional copywriter can support your business brand and grow your customer base. Here are just some of the ways they can do this.
Small businesses are often chosen by customers because of their level of experience in a given area. One way to show and share this experience is with an eBook. When the book is delivered free to those who sign up for your newsletter, you are also able to grow your mailing list. Your freelance copywriter will be able to write the eBook and promote it as well. Believe it or not, press releases are still a valuable marketing tool that can bring a great deal of coverage for a small business. If you don’t have a clue where to start, a copywriter will. However, business copywriting is not just about the big pieces that get easily noticed. One of the most difficult things to get right can be your product descriptions. Giving too much information can leave the customer confused and overwhelmed; too little and they haven’t a clue what the product actually does and if it is right for them. If this is an area you struggle with, then hiring a professional copywriter will offer an excellent return on investment as your product descriptions and sales improve. Moreover, if you have ever been asked to give a speech at a dinner or present an industry award, you will know how important it is to get your words right. Using a copywriter’s skills to create the perfect speech reflects well on your business.
These are just some of the areas that I can help your business with, in addition to web copy, articles and blog posts. If you need anything from email newsletters to a professional biography for your website, then try professional copywriting for small business from Jo’s Proofreading and Copywriting at https://www.joproofreading.com/.