Knowing your client

May 15, 2013 by in category Marketing with 0 and 0

You may have noticed, I have a rather snazzy new logo design. This is the sterling work of a very talented graphic designer, Joana Cook Martins.

To cut a long story short, taking the cheap option does not always pay dividends. Not impressed with the limp offering of a well-known keep-em-cheap logo website, I posted the job on freelance website I got a lot of responses.

Bids were piling high; I was inundated with bids, links to portfolios and endless PDFs. The only way to sift through was to ask potential suitors to produce a simple mock up with the provided text “To be or to be: that is the question. Or is it?”.

Twenty people responded. Nineteen were tripping over themselves to assure me that they’d corrected the error. Only one grasped the concept.

Sometimes you need to understand the nature of the client’s business, their style of working and, more importantly, why they do things the way they do.

My thanks to Joana for her fabulous logo and attention to the brief. Oh, and her great customer service. Spot on.