Web content copywriter skills are numerous. They need to be in order for the writer to manage the extensive number of tasks that creating exceptional web copy requires. When hiring a copywriter, one of the things you will need to consider is the type of content you want, and the choice may be wider than you think.
Many people think of web content in terms of text, images and video. However, within these rather wide categories, there are a number of options. When hiring your freelance copywriter, you need to discuss these options to ensure that they are formats that your chosen writer is comfortable with writing. You may want to create ’how to’ guides. These tend to be lengthier than the average article and require the ability to research the subject in some depth. Book reviews are something else you might consider, depending on your focus and your audience. Remember however, that unless you are providing the notes to be written up, your copywriter will need to read the book, and they won’t do that for free. Opinion posts can be hard hitting, short pieces that capture the attention of your audience; over-using these types of posts can put readers off however, so care needs to be taken. Product reviews are ideal if you want copy that shows how your products compare to the rest of the market. However, the review can only be as good and as accurate as the information you provide to your freelance website copywriter. List posts remain popular; they provide information in an easily digestible format for readers with limited time to spare.
These are just a few examples of the types of content that a web content copywriter can produce for you. If any of these appeal to you, then contact Jo’s Proofreading and Copywriting today on 01183280222 or visit https://www.joproofreading.com/.