Web site copywriter: as well as being able to write, there are numerous other key skills a copywriter needs to have to be able to successfully promote and market your brand. Some of these skills are more obvious than others, and not all of them are about SEO.
Any writer needs to have good language skills for writing, and a freelance copywriter is no different. As well as the basics of grammar, spelling and punctuation, there are aspects such as word choice, sentence length and overall structure that have to be considered. An eye for detail is also an essential. This is not just about spotting mistakes in their own copy, or copy they are editing, it is also about seeing opportunities and ideas that others may miss. A freelance website copywriter needs to have a wide vocabulary; and to know when to use new words and phrases and when to stick to more tested language. A less obvious skill that the best copywriters have is curiosity. It is hard to encourage others to see the benefits of a product or service if you haven’t taken the time to find out about it yourself. Curiosity also helps you to see things from another’s point of view and forms the basis of research. However, good research requires a set of skills all of its own, and these are a definite essential in any copywriter. Finally, your copywriter should have excellent listening skills. To be able to promote your brand, the copywriter must ask you pertinent questions and listen to the answers carefully.
If you are looking for a web site copywriter that holds all these skills, then look no further than Jo’s Proofreading and Copywriting. By checking out my blog at https://www.joproofreading.com/, you will see examples of the results of my skills. You can also access testimonials on my site to see the experiences of my previous clients.