Web site copywriting is always at its best when it is completed by a professional copywriter. Writing copy for the web is about much more than being able to put together properly spelt and grammatically correct sentences. It is also about being able to produce content that can be found by your potential audience.
There is a great deal of content on the web and the only way most of it is ever found and read is through search engines. Being able to ensure that your marketing website and its contents feature in your audience’s search is a key skill of a freelance website copywriter. When your audience types in a search request, the engine gets to work finding relevant pages. These are displayed to the searcher. However, there could be potentially thousands upon thousands of responses. To support the search tool, all major search engines use algorithms to rank the results in terms of how relevant they are and how popular they are. To get your web content seen for the first time, you are relying heavily on it being highly relevant. This is where the skills of your freelance copywriter come in with their knowledge of search engine optimisation, or SEO. Copywriters are able to write copy that contains the keywords and phrases that push your work up the rankings. But while keywords are important, they are still not the whole story. If a piece of copy is stuffed with keywords, but still poorly written and of little informational value, then its rankings will suffer. The best freelance copywriters will avoid this outcome.
If you want the best results from web site copywriting, then look no further than Jo’s Proofreading and Copywriting services. No matter what your business sector or industry, I can produce brand focused copy that will get you noticed and increase your rankings. Learn more at https://www.joproofreading.com/ today and get the web working for you.