Website content copywriter - this is a role that businesses have been adding to their outsourcing for a while. However, it is not just businesses that can benefit from professional help with their copy. Promoting the work your charity does is essential to raising public awareness, and the web is one of the best ways to achieve this.
Charities and non-profit organisations work hard to support, promote and raise funds for numerous causes throughout the UK. In some areas, there will be more than one charity doing the same type of work. Given this, it is essential that all your marketing and promotional materials stand out and encourage support from your intended audience. This is where a professional freelance copywriter is an important resource. Their skills set will allow your passion to shine through and encourage it in others. They can achieve this by producing well-written, focused copy that aids in increasing your SEO. Website copywriters are also able to take on other related projects such as writing press releases, promoting specific events and setting up social media and donations sites. Using a skilled website copywriter allows you to concentrate on other areas of the charity’s operations and spend time working on the causes you are raising the funds for. Finding the right copywriter to promote your charity relies on the same process as finding one for a business. You need a copywriter who is just as skilled at researching keywords as they are at writing engaging copy. They should understand both your brand and your audience, and have a passion for the work that they do.
If you are a charity looking to improve your marketing and communication, then you need Jo’s Proofreading and Copywriting. I am a skilled website content copywriter and will make your charity stand out from the crowd. You can find out more about the work I do at https://www.joproofreading.com/, or if you’re living in the London area, call 01183280222 to arrange a face-to-face meeting.